During this year’s exhibition for visual commication, technology and design – viscom – in Düsseldorf, dimedis will present its latest developments in Digital Signage and wayfinding systems. The big spotlight will fall on interactive coupon systems for shopping malls and the interactive feedback tool iFeedback. From the 7th to the 9th of November, dimedis will present its award-winning Digital Signage software kompas as well as its sister product kompas wayfinding at booth J10 in hall 8A.
Info terminals from the Arcaden-Shopping-Malls and other practical use cases will give visitors to our booth a first-hand impression of the capabilities of our kompas Digital Signage software. In presentations and during a lunch & learn workshop, dimedis will elaborate on the topic of how to succeed with interactive Digital Signage. To further illustrate this point, one of our terminals at viscom will also be equipped with the iFeedback tool for interactive visitor feedback. iFeedback enables you to quickly and easily gather feedback from your customers in order to be able to improve their future experiences.
Best Case Arcaden Shopping
One of Germany’s largest shopping mall operators – mfi management for real estates (Arcaden Shopping) – uses Digital Signage in malls all over Germany to increase customer loyalty. For this purpose, mfi smartly combines existing coupon systems with high-quality info terminals equipped with large touch screen displays, a printer, a card reader and a camera. At the dimedis booth at viscom, you will be able to learn how this system can improve engagement and interaction with shopping mall visitors.
kompas in action: interactive Digital Signage in shopping malls
Interactive digital display window with kompas smart.remote
The latest version of kompas Digital Signage offers another new interactive feature: using your smartphone as a kompas remote. In front of a display window, viewers can scan QR codes to directly control the contents on the screen and thus – for instance – choose between one of several special offers or topics to display.
Presentations and a Lunch & Learn
In addition to our booth, dimedis also takes an active part in the supporting programme. Founder and managing director Wilhelm Halling and our division manager for Digital Signage, Patrick Schröder, will hold a presentation on how to succeed with Digital Signage. On Friday, the 8th of November at 11:25am they are going to report on their experience with customers and talk about what details you have to pay attention to in order for the customers to realise the value of interactive offers and make use of them. Wilhelm Halling will also lead a discussion about this topic with anyone interested to join him in his lunch & learn workshop. The workshop is scheduled for Thursday, the 7th of November, in the Speaker’s Corner in hall 8a.
Exclusive: iFeedback at the dimedis booth
One of the terminals at the dimedis booth will be used to demonstrate iFeedback, a customer engagement solution developed by BHM Media Solutions GmbH. Using iFeedback, visitors can give a quick rating of their experience at our booth or on the exhibition as a whole. iFeedback works by asking a small number of short questions that can be answered by giving each question a star rating.
iFeedback (short for „instant feedback“) encourages your customers to rate your service and their use thereof. Using that information, companies can identify patterns, react to possible problems and improve the overall quality of their service.
Wayfinding systems at the dimedis stand
Conventional Digital Signage aside, dimedis will also present kompas wayfinding, as seen in shopping malls run by ECE in Oldenburg and Mülheim on Ruhr. Visitors to our booth can try out the wayfinding solution for exhibitions and malls for themselves.
One of the defining features of kompas wayfinding is it’s LogoCloud, which displays the logos of all available shops in the mall in form of a big, slowly rotating pattern. Visitors can simply touch the desired logo, upon which the rest of the cloud will disappear and the shortest path to the selected destination will be shown as an animated line on a floor plan of the location.
Every kompas wayfinding terminal calculates the right path dynamically based on its own position and orientation; that way the terminals can be placed and moved to anywhere in the mall or exhibition at any given time.
Author: Ibrahim Mazari