FairMate, the visitor management and ticketing solution made by dimedis, now offers version 1.0 of its new FairMate Mobile Shop. The first customer to put the Mobile Shop through its paces is Messe Düsseldorf, who used it to sell mobile tickets for K 2013 from the 16th to the 23rd of October. Visitors were able to register for the event, choose their tickets and pay for them, all from their mobile device. This shows once again that FairMate is able to cover the entire visitor management process from start to finish – including registration, ticketing, admission control and matchmaking. By introducing mobile payments to this process, dimedis is setting a trend in the trade fair business.
Klaus Friedrich Meier, the division manager for trade fairs at dimedis GmbH in Cologne, had this to say regarding the introduction of the FairMate Mobile Shop:
„We can observe clear trends in the visitor management for trade fairs: Mobile and Social. 2013 marks the year where mobile devices have outsold their desktop counterparts for the first time; this development reflects on the traide fair business, where powerful and intuitive mobile software solutions are now the center of attention.
That is why FairMate already supports different mobile ticketing solutions such as eTickets via text message or e-mail and the Passbook format. Now, with the FairMate Mobile Shop, we take one step further by introducing a truly mobile ticketing and payment solution. The Mobile Shop offers our customers a new sales channel for tickets that is in the best interests of all trade fair visitors. Prospective buyers can be served almost anywhere, and the Mobile Shop also offers new possibilities for event organizers, such as QR code vouchers that can be scanned on a mobile device and lead directly to the Mobile Shop. We are thrilled to have such an important customer as Messe Düsseldorf on board for the Mobile Shop.“
FairMate at a glance
Author: Ibrahim Mazari